In the ever-evolving landscape of alternative beverages, CBD-infused drinks have been making waves, offering a unique blend of relaxation and refreshment without the intoxicating effects of alcohol. Recently, at the prestigious “World Alcohol Free Awards” in England, two hemp-based beverages, Hank Passion Cassis Ginger and Hank Lemon Ginger, clinched silver and bronze medals respectively in their category, marking a significant milestone for the burgeoning industry.
HANK: the journey of two brothers
HANK was created by Frédéric and Louis-André, the visionary founders of Hauts-de-Chanvre. Their journey began in 2021 when they made the bold decision to revive their grandparents’ small farm, lying dormant since their retirement, by venturing into hemp cultivation. With dedication and passion, they meticulously planted, nurtured, and harvested this miraculous plant, transforming it into 100% natural, 100% French, and environmentally friendly wellness products — a pioneering initiative in France.
Unlike other CBD beverages, HANK stands out as the sole full-spectrum CBD drink, devoid of CBD isolate. This distinction ensures a genuine sense of relief and preserves the true essence of the hemp plant. Moreover, HANK shows superior quality and an unwavering dedication to sustainability.
Judges’ tasting notes
Louis-André and Frédéric take pride in the recent accolades bestowed upon their creations in England. The beverages fall under the “functional” category, promising a unique experience beyond mere refreshment. Lou
The judges at the “World Alcohol Free Awards” provided intriguing insights into the sensory experience of Hank’s CBD beverages:
- Passion Cassis Ginger: Described as a pretty, hazy milk-pink in color, this beverage entices with creamy flavors of strawberry, peach, and nectarine, while a funky, bitter/herbal CBD note adds complexity and intrigue on the back palate.
- Lemon Ginger: This eye-catching milky white drink offers flavors of lemon, lime custard, and a herbal hemp note, culminating in a finish with a touch of bitterness. Perfect for enthusiasts of functional drinks seeking a refreshing yet stimulating experience.
A growing trend
Hank’s success surely underscores the potential of CBD-infused beverages. However, it’s worth noting that other brands are popping up in the European market. This growing trend reflects evolving consumer preferences towards wellness-oriented alternatives and the increasing recognition of CBD’s therapeutic benefits.
The CBD beverage market continues to expand. It is driven by innovation and consumer demand. In this case, Hank’s triumph serves as a potential of hemp-derived products in the beverage industry.