Low-THC cannabis – a relatively new market in Italy
The cannabis market in Italy is growing rapidly. Consumers are shifting their preferences towards low-THC cannabis products, commonly known as light marijuana. The reason for this trend is that low-THC cannabis products are legal in Italy. At the same time, they provide consumers with the benefits of cannabis without the psychoactive effects of THC. According to the study, the popularity of low-THC cannabis products in Italy has been steadily increasing in recent years. Many consumers use these products for therapeutic purposes.
Reasons for light cannabis popularity grow
One of the main reasons for this change is the legal status of low-THC products in Italy. In 2016, the country passed a law that legalised the cultivation and sale of cannabis products containing less than 0.6% THC. This law opened the way for the development of the production and sale of low-THC cannabis products in Italy. Consumers can purchase these products from authorised retailers and online stores.
Another reason for the growing popularity of low-THC cannabis products is the changing attitude of people in Italy. In the past, cannabis was stigmatised and associated with criminal activity. However, in recent years there has been a shift towards the acceptance of marijuana for its therapeutic benefits. The Italian government recognized the potential of cannabis as a medicine and legalised its use for medical purposes. This has contributed to changing the public perception of cannabis. It has made it more acceptable and accessible to consumers.
When it comes to customer preferences, the study found that Italian consumers prefer low-THC cannabis products that are high in CBD. It is known to be a non-psychoactive cannabinoid that has been shown to have numerous health benefits. CBD has anti-inflammatory, analgesic, and anti-anxiety properties, among other things, making it a popular choice among consumers. The study also found that Italian consumers prefer low-THC cannabis products that are organic, sustainably sourced and of high quality.
Cannabis and CBD market in Italy
Canapa Mundi, Enecta, Green Light are just a few examples from the many Italian companies that produce cannabis and CBD products. You can read more about Italian cannabis companies here. All in all, the Italian market for low-THC cannabis products is growing rapidly. Consumers are shifting their preferences towards cannabis products that are legal, CBD rich and of high quality. With changing attitudes towards cannabis and growing awareness of its therapeutic benefits, it is likely that the market for low-THC cannabis products will continue to grow in Italy. Also, with the growing popularity of low-THC cannabis products in Italy, we will see more companies entering the market in the coming years.