As the largest B2B trade show and conference on the continent, ICBC Berlin is recognized as Europe’s leading cannabis business networking event. With more than 350 sponsors, exhibitors, and 5000 participants from over 80 countries, ICBC Berlin has established itself as the center for global business expansion and collaboration in the cannabis sector.
With Alex Rogers, CEO & Executive Producer of ICBC, we decided to speak more about the event’s background and future. In this article, we delve into the event’s origin, its impact on businesses, the role of industry speakers, success stories, challenges faced by the cannabis industry, and what sets ICBC Berlin apart.
The genesis of ICBC Berlin
ICBC Berlin was born out of the need for an international conference that could represent the rapidly evolving cannabis industry on a global scale. Despite initial scepticism, the founders envisioned a future where countries and states could engage in cannabis-related businesses. Today, ICBC Berlin serves as a testament to the industry’s growth, with over 80 countries participating in the event.
Moreover, ICBC Berlin provides a unique platform for businesses to promote their products and services internationally. By bringing together industry leaders from around the world, the event facilitates annual meetings, saving participants valuable time and resources that would otherwise be spent travelling to meet partners and clients. As Alex Rogers says, the networking opportunities of ICBC Berlin are one of the most valuable aspects according to attendees.
Industry speakers and education
It is impossible to quantify the importance of industry speakers at ICBC Berlin. The event attracts top thought leaders, regulators, administrators, and C-suite executives from across the globe. Education emerges as a crucial element, with attendees gaining insights from experts shaping the cannabis landscape.
We inquired as to whether there were any particular partnerships that were formed during the occasion. Furthermore, even though specific company names might not be revealed, ICBC Berlin’s influence on the sector is clear. The 2017 launch event was crucial in creating Germany’s first international medical cannabis collaborations. Since then, countless success stories have surfaced, and participants have consistently acknowledged that ICBC Berlin helped them connect with clients and business partners who have revolutionized their companies.
Industry difficulties
The cannabis business has significant difficulties as it moves from prohibition to more contemporary regulations. ICBC Berlin simplifies networking and teamwork opportunities to tackle these issues.
“Networking is the lifeblood of all large industries”
The event facilitates international partnerships and makes it easier to gather important information by bringing together leaders from over 80 countries.
Differentiating ICBC Berlin
ICBC Berlin takes pride in being the biggest and most established cannabis business-to-business gathering in Europe. ICBC has a devoted global fan base, with events staged in Switzerland, Spain, Croatia, and Slovenia, among other nations. ICBC Berlin is a unique event in the cannabis sector since it offers top-notch education, networking opportunities, and Grammy-nominated musical performers.
“Our alumni network contains experts from every field of study in the cannabis space, and the venues where we hold our events are some of the most beautiful locations on Earth.”
ICBC: future plans
While the main focus remains on ICBC Berlin’s exponential growth, there are hints of exciting expansions on the horizon. Plans may include introducing a new location outside of Europe by the end of the year. By the end of the year, plans might involve opening a new facility outside of Europe. It might offer even more chances for cross-border cooperation and economic growth in the cannabis sector.
As a result, ICBC Berlin keeps supporting the international cannabis business by providing unmatched chances for networking, education, and collaboration. The impact on companies and the industry at large is expected to increase as the event expands. Not signed up yet? Go to https://internationalcbc.com/berlin/ to access the ICBC Berlin webpage.
