Cannovum Cannabis AG is preparing for the upcoming legalisation of cannabis in Germany by strategically strengthening its position. The company announced that Fritz Hendrick Melle has been appointed Chairman of the Supervisory Board, with Stefan Röhrl serving as an important member.
Cannovum is preparing for the legalisation of cannabis for recreational use in Germany. Understanding the importance of this pivotal time, the company has added two eminent business leaders to its Supervisory Board, each of whom brings a lot of experience and knowledge to the table.
Supervisory Board changes
First of all, an experienced professional with expertise in advertising, Fritz Hendrick Melle was chosen to lead the Supervisory Board. With a distinguished career that includes agency ownership and creative director roles at Dorland GmbH, Melle offers priceless insights into marketing and branding strategies. His current position in the Board further strengthens Cannovum Cannabis AG’s strategic posture as a partner in Private Pier Industries GmbH, a company that specialises in the direct-to-consumer (DTC) industry. One of Private Pier Industries GmbH’s best-selling products is the Grace O’Malley Spirits whisky line.
Moreover, experienced CBD trader and controller Stefan Röhrl joins the Supervisory Board. He brings a unique but equally important perspective to the group. Röhrl’s positions as CEO and co-founder of HempGroup and as Chief Strategy Officer at Luxora LLC speak to his wealth of cannabis business knowledge. His demonstrated track record in corporate governance and strategic management sets Cannovum Cannabis AG up for success in a field that is constantly changing.
Comments about the changes
The CEO of Cannovum Cannabis AG, Klaus Madzia, expressed excitement about the new members of the Supervisory Board. He said:
“We are pleased to have Fritz Hendrick Melle and Stefan Röhrl join our Supervisory Board team. Their distinct abilities and wealth of knowledge will aid in directing Cannovum Cannabis AG toward even greater success.”
Germany is about to legalise cannabis for recreational use. Cannovum Cannabis AG puts itself in a strategic position to take advantage of the coming boom in the industry. A new era is about to begin with the next vote in the Bundestag with support from the coalition. Some experts predict a creation of a billions dollar market. Thus, the new leadership team of Cannovum Cannabis AG shall handle this changing environment. They should secure the business’s ongoing success in this rapidly developing sector.