Your latest cannabis business info from Europe

Your latest cannabis business info from Europe


Pure Holding recreational marijuana pilot project

A cannabis business with a headquarters in Switzerland, Pure Holding AG, has declared ambitions to start a recreational marijuana pilot project in Europe.

What is Pure Holding?

In overall, Pure Holding’s portfolio include a variety of businesses and brands. These specialize in different aspects of the cannabis industry, such as cultivation, processing, and distribution. Providing premium cannabis products for both medical and recreational use is Pure Holding AG’s main priorities.

Linnea SA, a Swiss-based registered cannabis producer and exporter, is one of Pure Holding’s most important companies. Active pharmaceutical ingredients (APIs) with high concentrations of THC (tetrahydrocannabinol) are among the high-quality cannabis products produced by Linnea. The company’s goods are used in an array of sectors. These include the treatment of illnesses like multiple sclerosis, epilepsy, and chronic pain.

What is the Weed Care project about?

In contrast to the current situation, when cannabis is only available illegally, this study seeks to compare the health impacts of cannabis sales that are authorized. In specifically, it examines whether the offer of controlled cannabis sales in Basel-Stadt pharmacies is utilized and how this influences the study participants’ consumption patterns and health. The Weed Care pilot project by Pure Holding will be the first of its kind in Europe. It can serve as a model for how countries can regulate recreational cannabis in the future. Also, the project will involve a significant amount of research and development. These will improve the safety and quality of cannabis products and making sure they comply to the strictest requirements for purity and potency.

According to the report, the Weed Care project will be carried out in accordance with all relevant rules and legislation. It includes those governing the production, processing, and distribution of cannabis. The project will also place a high priority on consumer safety and wellbeing. This will be thanks to the focus on responsible use and education.

Ultimately, the Weed Care project is an important development for the European cannabis market and may have substantial ramifications for drug laws all over the continent. Yet, it is still unclear how effective the project will be and whether it will be able to get over the numerous difficulties and barriers that still stand in the way of fully legalising and regulating cannabis for recreational use.


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