Your latest cannabis business info from Europe

Your latest cannabis business info from Europe

2023-07-27

CBD usage in Switzerland: women show more openness

CBD usage in Switzerland: women show more openness

Interesting insights into the perception and possible use of CBD products among various age groups and genders are revealed by a study conducted in Switzerland. The study’s findings suggest that older people, especially women, are more responsive to the therapeutic advantages of CBD, presenting it as a potential mass-market good, especially among those who are 60 years old and older. This insightful study sheds information on the variables impacting CBD’s acceptance and use. It is also highlighting the country’s changing sentiments regarding the substance.

CBD perception across different groups

Market research and social research centre Link conducted a study about CBD use. Swiss people over 60 have the greatest potential for using CBD-containing products. Surprisingly, 30% of respondents in this age group who had never tried these over-the-counter treatments said that they would be open to doing so.

On the other hand, compared to the previous year’s numbers, just 26% of young people aged 15 to 19 said they would like to try CBD in the upcoming year. Contrary to what we may expect, younger people tend to identify CBD more with the word “stupéfiant” (narcotic) than do older people.

The study also revealed substantial gender differences in how people perceive CBD. Compared to just 21% of males, a whopping 46% of the women polled believed CBD products had medicinal advantages.

Conversely, just 8% of women agreed that CBD was associated with the idea of a “stupéfiant,” compared to 20% of males. These results show that men and women have different attitudes toward CBD. It suggests prospective markets for tailored advertising and product development.

Motives and obstacles for CBD Usage

Stress reduction, sleep issues, and pain treatment were found to be the top three reasons people use CBD products. Men mostly desired to reduce stress and improve overall well being. Women, however, in particular, preferred CBD for pain treatment and to improve sleep quality. These observations offer useful information. Businesses may use them to customise their CBD products to meet the demands and preferences of various consumer groups.

Despite CBD’s growing popularity, the study also identified barriers to its use. A little more than 75% of respondents said they didn’t think they needed CBD products. The second biggest barrier was fear of dependency, which was followed by worries about possible negative effects. These obstacles imply that educational and awareness initiatives may be essential for denying myths and inspiring more people to research the potential advantages of CBD.

The study on CBD use in Switzerland offers a look how opinions toward CBD products are changing across all age groups and genders. Businesses and marketers have a chance to target this particular demographic. Older people, especially women, are becoming more receptive to CBD’s therapeutic potential. Developing specialised products and marketing initiatives will be easier with an understanding of the drivers and challenges surrounding CBD use. The future of the CBD sector is bright. Switzerland continues to accept the legal use of CBD with THC levels below 1%. Businesses can successfully handle customer concerns and promote the advantages of these products.

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